Thailand Yacht Show to promote Thailand as Asia’s premier yachting hub


19 January, 2018
Ao Po Grand Marina, Phuket - home of the Thailand Yacht Show.

Ao Po Grand Marina, Phuket – home of the Thailand Yacht Show.

 

Set to take place 22 – 25 February, 2018 at Phuket’s Ao Po Grand Marina, Thailand Yacht Show organisers position the show as a marketing platform for the industry and as a tool to market Phuket and Thailand’s yachting and superyacting credentials.

“Our aim is to make Phuket and Thailand the principal hub for yachting in Asia, and a new winter destination of choice for the global fleet of 5,000 superyachts which are predominantly based in the Mediterranean in the summer. Thailand’s beautiful yachting coastlines, dramatic landscapes, perfect year-round weather, and wonderful hospitality appeal to everyone, and with its excellent infrastructure, facilities, marinas and services to support at least 120 superyachts already, the country is a natural haven for nautical tourism,” comments Andy Treadwell, CEO and Founder of the Thailand Yacht Show.

Hosted by the Ministry of Tourism and Sports and sponsored by the Tourism Authority of Thailand, February’s Thailand Yacht Show will attract industry leaders and regional consumers alike by combining the best aspects of yacht charter, the boating industry and the maritime luxury lifestyle.

 

Press Conference launching the 2018 Thailand Yacht Show

The Third Annual Thailand Yacht Show led by CEO and Founder Andy Treadwell (4th from left) hosted a press conference and preview of the 3rd edition of TYS at Banyan Tree Hotel, Bangkok. The program was joined by Prakob Wongmaneerung (3rd from left), Vice Governor of Phuket; Nithee Seeprae (5th from left), Executive Director of Product Promotion Department of TAT; Kanokkittika Kritwutikon (2nd from left), Director of Tourism Authority of Thailand (TAT) – Phuket; Komkrit Duangngern (7th from left), Director of Service Promotion Division; David Hunter (8th from left), Managing Director for Torqeedo Asia Pacific Ltd; Lars Nielsen (1st from left), Sales & Marketing Director for BMW Thailand and Thana Rangsrisutthiporn (6th from left), Director of Ao Po Grand Marina.

 

At a recent Press Conference Prakob Wongmaneerung, Deputy Governor of Phuket, Nithee Seeprae, Executive Director of Product Promotion Department of the Tourism Authority of Thailand, Santi Pawai, Deputy Director General of Department of Tourism and Andy Treadwell, CEO and Founder of the Thailand Yacht Show, along with numerous officials and key business leaders, gathered to re-confirm their commitment to promoting Thailand as Asia’s premier yachting hub. Their objective is to position Thailand as a new luxury tourism destination for the world’s high-spending yachting community.

The Thailand Yacht Show is conceived to promote superyacht charter holidays, yacht tourism and on-water sporting activities in one of the world’s most beautiful cruising destinations, to seasoned marine tourists as well as a new, affluent but as yet uninitiated consumer audience from Asia. Unlike any other boat show in the region, Thailand Yacht Show is conceived as a “try it and see” event which offers a truly immersive experience for newcomers, with cruises, demonstrations and yacht parties for guests to discover the lifestyle first hand.

Thailand Yacht Show boosts Thailand’s image as an international yachting and luxury tourism hub and will attract and engage foreign direct investment, positively impacting the high-end tourism industry in the region. The economic benefits for Thailand’s businesses will include the creation of more jobs and high-end leisure infrastructure and facilities, as well as developing existing first-class natural, cultural and lifestyle assets. All tourism service sectors will achieve positive economic impact and benefits.

Through its partnership with the Thai government, the Thailand Yacht Show team is undertaking an international destination marketing campaign to bring yacht owners, as well as prospective charterers and buyers, to experience Thailand’s luxury maritime lifestyle first hand. Some tax and immigration issues currently remain unresolved, but Treadwell believes the government’s enthusiastic and proactive stance on eventually changing these reflects their genuine desire to get the world’s biggest superyachts coming to Thailand and the wider ASEAN region to spend their millions of tourism dollars.

Renewable energy and latest developments towards sea conservation will be another highlight during the Thailand Yacht Show. “Advances in sustainable technology in transport – the marine industry as well as the automotive sector – are creating a wave of new green products. These are quickly becoming very “current”, sought-after trends and we are going to be introducing some of the most recent trends at TYS”, says Treadwell.

BMW Thailand and Torqeedo Asia-Pacific will present their latest technology – the BMW i8, BMW i3 and the BMW iPerformance range (740Le, 530e, X5 xDrive40e and 330e) on the car side, and the Full Torqeedo electric drive system for boats. “Our showcase highlights one of the objectives and themes of this year’s Thailand Yacht Show – Sustainable Mobility. We are delighted with our progress and projects with partners such as TAT in assisting to create clean sustainable transport onto the water”, says David Hunter, Managing Director for Torqeedo Asia Pacific Ltd.

“BMW i continues to drive sustainable innovation with its futureproof technology and integrated approach. And now the high-voltage battery developed for the i3 is not only powering emissions-free mobility on the road, but on the water too. The BMW Group is supplying lithium-ion batteries to Torqeedo. The marine drive system manufacturer is using them for energy storage in its high-performance Deep Blue electric drive systems.” further adds Lars Nielsen, Sales & Marketing Director for BMW Thailand.

 

Thailand Yacht Show

The Thailand Yacht Show will have all manner of water toys and yachts on display from day boats upto the largest superyachts.

 

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