Phuket Raceweek announce new title sponsor and new venue for 2012
27 April, 2012
Faced with the inevitability of a venue change after eight successful years, Phuket Raceweek organisers, Image Asia Events, today announced the conclusion of multi-year deals with new Title Sponsor, Cape Panwa Hotel and Host Venue Sponsors, Cape Panwa Hotel and Kantary Bay Hotel.
“Cape Panwa Hotel and its sister property, Kantary Bay Hotel, on the tip of Cape Panwa in the southeast of the island, will give us the opportunity to lift the standards of Phuket Raceweek even higher than before, while introducing some welcome new elements – such as Cape Panwa Hotel’s stunning beach and beachside gardens,” said Image Asia’s MD, Grenville Fordham. “This agreement means that we continue to race in the same waters in and around Chalong Bay that are so popular with regatta participants, that we keep our signature ‘one regatta, one venue’ format – and that we have security of venue beyond 2012,” he added.
According to Fordham, the Cape Panwa Hotel deal is testimony to the attraction of Phuket Raceweek as a commercial sponsorship platform. “This is not a charitable deal. Cape Panwa Hotel owners, Kasemkij Hotels, have taken a commercial decision and expect a return on their investment. We’ve spent the last few months ironing out the details with their senior management to ensure that they, the regatta organisers, the participants and other sponsors all get the value they should expect,” he said.
“We’re excited to be partnering with one of the region’s top regattas as it goes into its ninth year,” said Tirawan Pangsrivongse, Kasemkij Hotels’ Project Development Manager, adding, “Sports tourism is the fastest growing sector in the global travel and tourism industry and Phuket is the sports tourism centre for Thailand. Leisure yachting and yacht racing are at the pinnacle of high-end sports tourism and this new partnership is a perfect fit with our position in the market. We look forward to showcasing our two Phuket properties, Cape Panwa Hotel and Kantary Bay Hotel to regatta participants and associated media this July.”
Lining up alongside Cape Panwa Hotel in one of the top sponsorship slots is worldwide regatta sponsor, Mount Gay Rum, who used the 2011 regatta as the Thailand launch platform of the sailors’ favourite tipple. After the huge success of their 2011 participation, they have increased their investment this year, returning as Presenting Sponsor.
Online registration for Cape Panwa Hotel Phuket Raceweek 2012 will open on Monday, April 30 with a very special offer for early bird entrants. Participants wanting to book accommodation at either Cape Panwa Hotel or Kantary Bay Hotel should visit http://www.phuketraceweek.com/accommodation.htm from 30 April onwards to book rooms at very special regatta rates.
For more information, visit www.phuketraceweek.com.