Internet TV offers an exciting medium to promote a business or event. Its most significant benefit over terrestrial or satellite TV is that the content can be viewed ‘on demand’.
Sharing of Internet TV with friends and business associates is easy – forwarding a url or sharing through social media allows a large distribution reach.
Internet TV is available worldwide and on demand, so unlike many other TV advertising options you do not need to pay extra for additional regions or repeats.
Internet TV is an effective marketing platform to increase brand awareness of your company or product, raise the profile of your event and help secure more and better sponsors by offering them worldwide TV exposure, or simply increase the opportunities for you to do business.
Which advertising package is for you?
Internet TV offers an exciting medium to promote your business or event and has the benefit over terrestrial or satellite TV programs that it is always when the viewer wants to see it at their convenience, no need to make sure you are at home or in the office at a particular time to catch the program.
It is also available worldwide so unlike many other TV advertising options you do not need to pay extra for additional regions or repeats.
Ultimately this could be the best way for you to increase brand awareness of your company or product, raise the profile of your event and help secure more and better sponsors by offering them worldwide TV exposure, or simply increase the opportunities for you to do business.
Go Yachting advertising options
Go Yachting is a monthly Internet TV show covering everything Marine in Asia, from product launches, to boats, to marinas, personalities, regattas, rallies and boat shows. Below are a series of advertising and sponsorship options for the Go Yachting show.
a) Programme Sponsorship
There is only one programme sponsorship opportunity for a brand to sponsor the entire Go Yachting show. Sponsorship will appear as a 15 second billboard/ VDO clip (“Go Yachting brought to you by…”) prior to the launch of the Go Yachting show. A minimum 6 month contract applies. I want to know more.
b) Feature Sponsorship
Features within the main show are also known as “snippets”. These might include racing tips, general seamanship, suggested sailing routes and places of interest, for example. Sponsorship opportunities are available. Minimum term of 6 programme. I want to know more.
c) Product Reviews
Go Yachting welcomes companies that wish to showcase their products or services to our viewer profile and offer an opportunity to include up to two minutes in each program. This can be produced by the client (subject to Go Yachting’s quality control) or we can film for you. This is particularly suitable for yacht brokers that wish to show off the boats they have on offer, marinas that wish to encourage visitors, equipment manufacturers and hotels/ resorts that wish to attract more customers.
Product reviews can be single or multiple months, though must be a different product each month. There will be a maximum of one review of each type per program. I want to know more.
d) On Screen Banners
For features that are not sponsored, there is an opportunity for businesses/ products/ events to include a static on screen banner/ logo. Each static banner would be on screen for 10 seconds and appear at the bottom of the screen. A maximum of 10 pop ups per show will be permitted. I want to know more.
Website Advertising
The web portal that broadcasts Go Yachting and other marine content, www.marinescene.asia, offers a range of web banner options. Companies can choose to have top or side banners on the front page for maximum impact or subsequent pages such as events, property or news, where there banner may be more appropriate and targetted to that page’s readership.
There are a range of pricing options with the minimum term being 3 months. I want to know more.
